We may be well into November, but believe it or not, there is still time to take advantage of the huge surge of holiday spending online by establishing brand new sites and getting organic traffic.

Find the Golden Terms
Your first friend in this process is going to be Google Insights. Using this handy dandy tool, you’re going to want to search something general, such as “shoes” or “toys’ or whatever. Scroll down to the bottom of the results and you’ll see “Rising Searches”. Take a peek at them and see if anything looks interesting. You might want to avoid brand names…you might not. Depends how off-white your SEO hat is.

“Breakout” terms can be golden. They can also be crap. “Breakout” means that the term has recently experienced a surge in search volume of 5,000% or more. Of course, if it gets 2 searches a day, and then one day it got 100 for whatever reason, it will be labeled a “breakout” term.* Do a little research before you go domain crazy. Obviously some breakout keywords are next to worthless (especially with small search volume) while some may be worthwhile. Some breakout terms and the terms that show 200-500% increase (or more) are going to be the money makers.

Try to Snag Them
You might be surprised how easy it is to find available .coms for some of these terms since they may have only recently landed on the radar. Take your list of prospects to Namecheap (the promo code this month is FAMILYWARMTH) and see what you can find.

Build Links, Utilize the Boost before the Deadly Dance
If you’ve ever built/ranked a site in your life, you know that new sites are usually easy to quickly rank for their targeted term (assuming it’s not crazy competitive), at least in the short-term. It is very common for new sites to hang out on the 1st page for a few days or a few weeks before Google asks it to dance. The “dance”, of course, is the endearing term that has come to represent the seemingly random and chaotic position changes that can occur shortly after a new site gets indexed and ranked. Depending on your link building techniques and consistency, the site may settle back down on the 1st page (possibly in an even better position), or it may be cast out to page 24 where it will shrivel and die. In some rare cases, new sites like this actually hit the front page and stick for the long-term. But, that’s besides the point…

The idea is to build sites around these trending keywords, throw them together quickly, slap on some monetization such as Adsense/Amazon/EPN, whatever, and milk that honeymoon traffic you get. You want to try to time it so that your site attains that initial favorable position in the middle of the online shopping frenzy that happens at the end of this month well into the middle of December. So, the time to start building is NOW.

If you need link building ideas, they are all over this site. I know my navigation sort of sucks. Think of it as a barrier for entry.

And, of course, if the site you build is halfway decent, perhaps you can continue expanding it and by the time the next holiday season rolls around you can put it to even better use.

*I take no responsibility if I fucked up my math somehow