EDIT (2/22/10): Instead of reading all that crap below, why not just watch this handy dandy video about creating white label sites with Dating Gold?:

Okay so I’ll try to make this brief. This is basically a very simple (and cheap) way to get a white label dating site up and running and earning you a few bucks on the side. I’ve got a couple set up that bring in about $50-$60 a month each that I’ve been meaning to promote off-line…just haven’t got around to it. Another $60 a month won’t make you rich, but it might cover your phone bill, you ungrateful bastard. And of course it’s very scalable. Check it out…

If you are unfamiliar with how white labels work, basically you set up a site that instead of directing to affiliate offers actually facilitates the sale of a product or service. It can help increase conversions dramatically since you aren’t bouncing your visitors all over the dang internet.

Dating Gold makes this process painless. If you’re not familiar with their network, they are the ones behind Amateur Match. Using their white label system, all you have to do is register a domain, point the nameservers to the ones Dating Gold provides you with, enter Title/Description/Keyword info, upload a logo, and boom, the site is live.

Once you’ve got it up and running, you will be paid based on a 50% rev share system. Every time someone new signs up, you get 50% (currently about $15). Even better, you get 50% for the lifetime of that new member. So each month that person renews their membership, you get another $15. Of course, some cancel in the first month, but then some stick around for a year or more.

Currently, there are two types of white labels available. The first is the standard geo-targeted local dating site, and the second is a cam site. There are a few theme options available and you can also customize the color scheme. Here is an example of one:

Getting Traffic
Originally, my plan with my sites were to do a bunch of off-line promotion and see how it does. The domains I used are somewhat “local” themselves. However, after being up for just a few months, they started getting traffic. The downside is, there is currently no way to track traffic stats. I can only assume the traffic is from organic search since I haven’t promoted the site anywhere and only dropped a handful of links to them. For whatever reason, some search engines seem to like these geo-targeted white label sites.

Obviously, the title and keywords you use will have a great impact on whether or not your white label sites pull any organic traffic. I’m not going to divulge what keywords I used, but they were somewhat broad dating terms that have a reasonable (but not super high) amount of competition.

Off-Line Promotion
Considering I haven’t even conducted this test yet, I can’t really encourage you to try it, but it’s something I’m definitely planning on getting around to. Flyer drops at sex shops/strip clubs, ads in the back of shady magazines, etc. Hopefully I’ll actually get to this in Jan/Feb when dating is hot and have some interesting data to share with all of you.

Goddammit, I was supposed to keep this brief!!!

If you don’t use Phpbay or Auction 2 Post, you probably aren’t very interested in this post. Why are you still reading? What the heck is the matter with you?

To be perfectly honest, I’m a little bit buzzed right now, but I will try to stay on topic.

If you’re not already familiar, Auction 2 Post is a very handy WordPress plugin that feeds ebay auctions into your wordpress blogs as posts to provide you with all sorts of fresh content. However, once those auctions end, you don’t really want a bunch of posts linking to dead auctions. Ebay doesn’t want you doing that, either. Luckily, A2P has the ability to automatically delete posts for you once those items expire.

But what about the pages on your site that are indexed by Google and other search engines that get automatically deleted by A2P? Unless you do something about it, those precious visitors trying to access those pages will arrive on your site’s default 404 page. How you handle these 404 visitors is up to you. One plugin you might want to check out to handle your 404′s is called Smart 404. That’s one idea. But in my opinion, this is a better one…

If you’re a member of EPN and you are using Auction 2 Post, chances are you also own PhpBay. If not, well, you should probably take care of that. Click here to buy it so I can get my $19 or whatever and we can move on.

The Method
First of all, I just want to say that I suck complete ass at php and pretty much anything that takes any real coding know-how. Fortunately, Joshua Ziering aka Enigmabomb was kind enough to help me put this code together (based on some code I stole and his own magic) to get this thing to work. Please buy (or give) him a lap dance at ASW to show your appreciation.

The idea of this trick is to take the keyword your visitor used to find your site to begin with and show relevant ebay auctions based on their search query in the place of a useless 404 page. It will work with Google, Bing, Yahoo, and any search engine that uses “q=” to pass the variable.

You’re going to need to edit your theme’s 404.php file to do this. Since it is apparently impossible for a mortal man to get certain code to display properly as code in this post with the theme I am using on this blog, I am going to have to give you text files.

Here is your basic WordPress 404.php file (will likely be slightly different depending on your theme)

And here is the 404.php I use with all the magic code added to it. Obviously it will not work if you don’t have PhpBay installed on your site.

Of course you might want to tweak that a little bit in order to suit your theme, every case is different. But that should at least get you headed in the right direction.

Booyah. Big ups to Enigmabomb. Peace.

Well, finally some good news from the Ebay Partner Network. I don’t want to even talk about the upcoming shift to “Quality Click Pricing” because it’s just going to upset me. Perhaps I’ll have a future post all about optimizing your phpBay sites for the new system, but first I’m going to have to figure that out for myself!

In any event, EPN recently introduced four new programs: Ireland, Austria, Switzerland, and Germany.

Why is Germany in bold!? Well, because Germany is Ebay’s second largest market after of course the United States. This means that all sorts of untapped niches and microniches can potentially be exploited over in good old Deutschland.

Pic (sorta) related:

It also opens up some domaining opportunities if you’re thinking about registering .de domains. Although there is definitely competition in the .de domaining game, it’s nowhere near that of the .com industry. However, keep in mind that .de is the second most popular TLD in the world with an estimated six million .de domains already registered.

If you’re interested in searching for a good .de domain in any particular niche, here is what I recommend you do:

1. Determine the main keyword related to your niche
2. Use Google Language Tools to translate that word into German
3. Use Google Adwords Keyword Tool to check out how many searches that keyword and related keywords are pulling in [use exact match]
4. Snag a .de domain

Unfortunately, my most favorite registrar, Namecheap, does not offer .de registration at this time. Here are some alternatives (prices/currency conversions obviously reflect the time of this writing, don’t expect me to update this shit all the time!):

1. GoDaddy* – $17.99/yr (PayPal accepted)
2. iWantMyName.com* – $29.00/yr
3. EuroDNS* - apprx. $26.23/year (€16/yr plus €2 setup fee)
4. iDotz**- $19.95/yr
5. DomainDiscount24.com – $10.39 (€7.14)/yr
6. Joker.com – $9.16/yr
7. Europe Registry – $13.11 (€9)/yr

But I Heard You Have to Live in Germany to Register a .DE domain!?

Not the case, not the case. That myth is derived from the fact that the administrative contact on each .de domain registered must be located in Germany. Some registrars offer to act as the administrative contact on your behalf, thus circumventing this little bump in the road. However, some registrars will charge an additional fee for this (and some may not offer this service at all).

The registrars with the * listed above are the ones that include an administrative contact in Germany with your registration.

**Idotz.net will provide a German administrative contact for an additional fee.

The others either don’t offer this service or charge an additional fee (you’ll have to do your own research you bastard). Or you could just use your long lost cousin that lives in Germany as your administrative contact.

Only one I’ve used myself is GoDaddy (I know, I know). They might not be my favorite registrar but when it comes to international domains, I’d rather deal with their spammy site/terrible support and hopefully not have any further problems. Coincidentally, they’re also the only registrar listed above that I have an active affiliate relationship with. Weird.

EDIT: I forgot to mention that if you plan on building and optimizing sites for German traffic, it’s imperative that you have the site(s) HOSTED over there. Having your international sites hosted on IPs in the countries they are targeting helps a ton for ranking on search engines specific to that country. As far as which host to use, do your dang homework. As of now I use a UK host called Nativespace for all my European e-pillaging. That’s pretty close to Germany, right!?

It has now been several months since the first wave of Ebay Partner Network slaps. Since then I’ve heard many stories of accounts being disabled, both from strangers as well as from friends of mine. Those of us who still have accounts in good standing can’t help but feel a little bit paranoid, especially with the new terms.

If you aren’t up to speed with the new changes to the EPN program, some adjustments have been made that further restrict the types of promotion allowed. One major change is that it is no longer acceptable to drop your EPN links on ANY site that you do not own and have complete control over. This includes social networking sites like Twitter as well as free blogging platforms such as Blogger and WordPress.com. The only exception is if you obtain permission in writing from Ebay Partner Network prior to using these promotional methods.

As a precaution I’ve spent some time the past couple days disabling old links (the ones that I can) that were dropped on sites like those listed above. It’s a bit unnerving to think that although maybe only a handful of clicks are coming from these now illegitimate sites, it is still technically enough for EPN to show me the door. However…

The Bright Side

I’m not sure how exactly this works out, or if it just mere coincidence, but Google traffic on my PhpBay sites is way up. Like 110% up. Of course this is just the past week, so I’m not exactly counting on this being consistent. But I’ve talked to other phpbay site admins and I’m not the only one experiencing this phenomenon.

I’m only speculating, of course, but could it be that the high (and getting higher) barrier for entry to the EPN program as well as the harsh promotion restrictions has caused Google to attribute a little more credibility to phpbay/BANS type sites? It would make sense, since autoblogs and black hat type sites monetized via EPN are now few and far between.

After all, Steve Hartman and the folks at EPN have made it very clear that they are shifting their business model away from quantity and now trying to focus on quality. Wouldn’t it make sense that Google would make a slight algorithm tweak in response to these recent changes?

Maybe it’s just wishful thinking. But…maybe not.

Wisdom Nugget

Also, I’ve gotten some questions from folks asking about how I set up my phpbay sites in order to get a favorable Google ranking. That is a whole different post in itself, but I will say that I’ve seen a ton of them making the same mistake: A ton of phpbay results on the homepage.

When I first started building them, I wanted to of course get as many EPN clicks as possible, so it made sense that I should put clickable auction results on the home page to minimize the time visistors spent on my site and get them clicking through to Ebay as soon as possible.

I learned pretty quickly that that is a very short-sighted mentality, and in the long run you will do much better to have unique content on a pleasant looking site with user-friendly navigation. There is a lot you can do with phpbay to narrow down categories and provide a lot of value to your visitors. I know it sounds corny, but my EPN dashboard makes me feel a lot better about it.

So, keep the results off the front page. Yes, that is a protip.

Edit: It has recently come to my attention that YouTube may no longer be counting autoplay views at all, rendering this entire technique useless. It has been quite some time since I’ve used it myself, so I can’t say for sure. Feel free to test it anyway. In any event, I will leave this post here for historic purposes (and because frankly, I don’t have much content on this blog!)

Recently someone on Wickedfire asked how they could get more views to a YouTube video. I figured I might as well put my response on this here bloggity blog as well.

This will help you get a significant amount of NON-HUMAN views if you do it correctly. Why would you want those? Well, basically the idea is to get so many views that your video starts appearing in the “most viewed” areas and what not, resulting in a ton of real views. A large amount of total plays also adds legitimacy to your video.

The Method

Upload your video to YouTube. Now go create a MySpace account. Proceed to hunt down popular MySpace Music profiles that have a ton of views/fans and that also ALLOW HTML in comments. These aren’t exactly easy to find but they are out there. I’m not going to give you a master list of them, but with a little research you should be able to find some. Just scroll down and check out the comments on any particular profile, and if you see a ton of retarded glittery images embedded then you’ll know you’ve found a winner.

Add all of these bands. Many of the more popular ones have their accounts set up to auto approve incoming friend requests (because it would take forever to do it manually).

Once you’ve got a friends list full of bands, you may now proceed to comment spam. In your comment, you will be embedding your video. However, the regular old embed code simply will not do. You need the AUTOPLAY embed code. Your typical YouTube embed code will look like this (forgive the screenshots, my code plugin thingy is being a jerk right now):

In order to make the video autoplay, you’ll want to add “autoplay=1″ to the end of both the URL’s in the code. The resulting code will now look like this:

And then you simply embed the crap out of it in MySpace comments. If you feel like being extra abusive, feel free to embed the video 2-3 times in a comment. Or even post multiple comments. Every time someone loads that MySpace page, you get a view (or more).

Okay, fine, to get you started I’ll give you one profile: McFly. Only because I don’t like them. If they stop allowing HTML in their comments in the near future, perhaps you’ll know why.

Have fun.

I’ve been messing around with Twitterfeed recently. It’s pretty cool. It’s not the most dependable tool I’ve used (sometimes shit just doesn’t update), but for a free utility that lets you set and forget your Twitter accounts, it’s not bad.

Here is an example of an account i set up like a week ago with Twitterfeed: GoogleNewsTweet

That’s a very broad and general example of what you can do with a Twitter account + related RSS Feed + Twitterfeed. I just followed a few random people, set up the Twitterfeed and let it go. At the time there are only over 200 followers or so, but that’s not bad for 10 minutes of work.

Now go make a thousand accounts.

As the internet marketing world evolves, so do the different tools and services we have at our disposal. While the vast majority are steaming piles of poo, there are a few that actually come in handy and can help you increase your bottom line (that’s your monies, noob).

All good things supposedly come in threes, so here are three that I recommend. Please note that these are NOT paid reviews, and I am not using any sort of affiliate links here. These are all products that I have used myself.

KBlinker – Link Management Utility

KBlinker is a great tool to better control and organize your links. It has an awesome geo-ip redirection feature built in that was a Godsend for myself. You see, I have my stink plastered all over the internet in the form of static links I have dropped over time. Many of these links still consistently bring in leads/sales. Problem is, a lot of them are on sites that get international traffic. If I have one link redirecting to an offer that only accepts say US and Canadian traffic, then those Australian clicks are going to waste. Most likely they are redirected to some completely irrelevant or lame offer (Webfetti, anyone?).

So instead, I have these links point to my domain that has KBlinker installed, where I have everything setup to re-route specific countries to the appropriate offers. Of course, it takes time to find relevant international offers and maintain the thing (since offers get dropped all the time), but at the end of the day, I’m making money off of international traffic that would have otherwise gone to waste.

Check out KBlinker.com to learn more about its capabilities. You can currently get a single domain license (which is all you really need) for $50.

Article Drip

One problem a lot of affiliates face when building sites and trying to get them to rank is of course link building. We know that Google likes to see your site gaining backlinks steadily and consistently, but it can be difficult to arrange it so that links appear (get indexed) gradually when you’re buying directory submissions or social bookmarking packages. If too many links appear pointing to your site in too short a period of time, Google may frown upon this.

Another issue we face is with article marketing. We know that having articles relevant to our niche posted on several sites with backlinks is a good thing. Trouble is, it can be very time consuming or expensive to come up with UNIQUE articles for the various article sites so as to get the most value out of those links.

Andrew Scherer was nice enough to provide me with a free review of his new Dripped and Spun Article Marketing Service. This service is a great solution to the problems detailed above.

All you need to do is submit your URL, title, keywords, etc, and you will have a unique article written for you and then slowly submitted to 100 directories over the course of a month. In order to make them unique, the article is manually spun using interchangeable keywords to make each article original. Since the article spinning is done manually, the spun articles actually come out nice and readable (unlike most of the auto-spun articles I’ve seen).

This service is currently going for $44.97 and you can order it here.

Twitter Snipe

Twitter marketing has really taken off in the past couple months. I even saw #Acai Berry as a trending topic the other day. Before Twitter gets ridiculously saturated with spam, there is still money to be made.

My approach to twitter marketing is a bit different than what seems to be popular, and this tool isn’t really conducive to it, but I’m sure there are a lot of you out there that can think of several ways to utilize it.

Twitter Snipe basically makes it a breeze to follow people that are likely to be interested in whatever it is you’re promoting. For instance, if you’re pushing a weight loss offer, you can enter the keyword “diet” and have Twitter Snipe automatically follow anyone and everyone who is tweeting that keyword. The fact that it is nearly in real-time is what I think makes this tool so powerful. Right when some young lady tweets about how she wants to try a new diet, like magic, there you are following with your interesting profile relevant to her current interests (and interesting links).

What sets Twitter Snipe apart from the other Twitter tools out there is that it has a very handy “unfollow” feature built in. I talked before about how it just isn’t appealing to have 10x less followers than users you are following. In order to weed out those who ignored your follow and are highly unlikely to follow back in the future, you can remove them all with a simple click of the mouse.

In order to use Twitter Snipe, you’ll need to install it on your own server running PHP 5.0 or above. Installation is pretty painless. A copy of Twitter Snipe currently costs $77. Get it here.

Alright, I believe that’s enough plugging for today!

I know there are a lot of anti-Twitterers out there crusading against the rapidly growing Twitter monster, but aside from the ethical debate over whether or not it is socially healthy to be hyper-connected to each other with play-by-play updates of our daily lives, there has also been much discussion on how to monetize this strange new obsession.

I do have a personal twitter account, but I try to keep it separate from business. However, I do have a few additional accounts that I use for marketing purposes.

None of my friends “IRL” are into internet marketing in any capacity whatsoever. The closest is probably a friend I’ve had since kindergarten that used to bank pretty nicely selling bootlegs on eBay back around the turn of the millennium. Just the other day a female friend of mine followed me on Twitter, so I went to check out her page and see who her followers were. Who did I see at the top? John Chow.

I suppose that is one approach. Just follow as many people as you possibly can since you know that some of them will invariably follow you back. Then just speet (spam tweet, I just made that up) all day and wait for the $ to roll in. I don’t know about you guys, but I’m not the “hello friends! I want to teach you how to increase your passive income!” type. At least not when my real name and likeness is associated, in any case…

Where I have found success with Twitter is by cultivating a follower base with a sincere interest in whatever it is I’m doing. Many people have found success doing this with celebrity-based Twitter accounts. Unfortunately, some of you have gone as far as impersonating notable personalities. This will work in the short-term, but has no real longevity. On the other hand, acting as some sort of obsessed fan tweeting about the same person all day will also turn people off real quick. So what is the off-white hat solution?

Without revealing any of my awesome Twitter accounts (best one gets around 200-300 new followers per day, and I don’t do shit other than tweet maybe once a day), here are the steps I take when creating and priming a new Twitter account:

• The Name – Obviously very important. Using the exact name of a celebrity/band, etc might be a bit much. Try to incorporate something else into it that gives people the impression that you are the “official” Twitter for that personality, even if it that specific celebrity is not actually the one updating the account. You may or may not want to actually use the word “official”.
• Tweets – Obviously don’t spam crap, especially right off the bat. Just do a quick Google news search to find relevant info and make a tweet about it. Include a link. You can check the official website of your subject for updates as well.
• Be selective about who you follow – Any Twitter savvy user can tell you, your follower:following ratio determines how cool/important you are. Keep your list of people you are following to a minimum. Many Twitter-crazed youngsters will see your impressive ratio and follow you based on that principle alone.

Monetization

Okay, great, you have a ton of followers. Now how do you capitalize? Well, luckily famous people and bands are always selling something that their fans want. Whether it be an album, a DVD, concert tickets, memorabilia, whatever. All of these things can be monetized through the proper affiliate marketing channels. And boy, does Twitter make it easy.

Tiny URL

The fact that Twitter automatically appends just about every URL you post into a Tiny URL is a great blessing. Over the past few years people have become more aware of and more put off by affiliate links. This may have been the fate of Tiny URLs as well, if it weren’t for Twitter making them totally mainstream and acceptable. So you can go ahead and convert that obscenely long iTunes affiliate link through Linkshare into a Tiny URL link, tweet about Joe Blow’s new album release with your link, and the user will have no idea whatsoever that they just clicked through your affiliate link. On top of that, iTunes (or whoever) will have no idea where you are sending the traffic from (unless the referrer leaks…if you’re that paranoid just use a double redirect).

This concludes my Twitter marketing seminar. Sign up as an official consultant now for $50,000. That’s $150,000 off the usual rate. Refer your mother and your grandmother to become consultants and you’ll get your own island.

When I’m on a quest to manually build relevant links, there are a couple tricks I employ. One such trick is what I call the “recent comments” trick. Oooooooh, fancy.

Let’s say I need to build some relevant links for my marbles site. My bad ass marbles site. Obviously, I want to drop as many links as possible in as little time as possible. Doing it manually ensures that the vast majority will stick, but it can also be slow as molasses.

So, what I do is execute a quick google search for “marbles” “recent comments”. Note that each keyword is in its own quotes yet in the same query.

Basically what you’re looking for are blogs with a sidebar widget that displays the most recent comments, along with links back to the author’s site (if any). If the blog has 400 pages of unique content, and those little crawlers just happen to come by while your link is there (good chance they will), then you get a butt-load of backlinks.

Be aware that not every page with the text “recent comments” is going to have what you’re looking for. Fairly often you’ll come across something like “recent comments from marble enthusiast Dwight Fiddlerbachen suggest…” bla bla bla. Similarly, people using this method may very well end up on this site due to the title of this article. Sorry, guys.

If you’d like to narrow it down even further and only look for do-follow blogs, then that’s another story. But, as far as I’m concerned, I’d much rather have 400 no-follow backlinks with proper anchor text than one crummy do-follow backlink.

I hold “no follow” in a similar regard as the alleged 1969 moon landing.

Oh, and if you’re looking for a decent piece of software to aid you in the manual link building process, check out Fast Blog Finder.

Peace be with you.

Because I know someone is going to mention it, yes I understand that wikipedia’s external links are no-followed. However, I believe in the significance of no-follow about as much as I believe in the significance of Captain Planet. Moving on…

In case you’ve been living under a rock (with no wi-fi), the beauty of wikipedia is that most all pages can be edited by anybody. Of course, this makes it a substantially less credible resource than many people believe it to be, but the search engines absolutely love it. Google in particular attributes a hefty amount of rank to thousands of wikipedia pages.

It is in your best interests to have a link to your site(s) from a wikipedia page, especially a prominent one. Not only will it bring in varying amounts of referral traffic, but it can also provide a huge boost in ranking. You can lecture about no-follow attributes until you’re blue in the balls, but I’ve tested this on quite a few sites and the results are always positive (providing you use proper anchor text and you can get the link to stick)…

Your Enemy
Close cousins of the Craigslist flaggers, wikipedia editors take great pride in their thankless work. Try adding a link to your poker site on the wikipedia page for poker and see how fast it is removed by some anonymous cyber hall monitor, and then you’ll have a better understanding of this obstacle. What they don’t like are links to sites full of advertisements or affiliate links/products. What they do like are “resource” sites (i.e. sites that appear to provide free information).

Your Solution
Your link is most likely to be audited within hours or even minutes of your posting it. Simply remove the ads on the page you’re linking to, make sure there is relevant info there (pertaining to the page you just linked it from), and let it sit that way for a day or two. After it has stuck for a couple days, it’s safe to say it’s not likely to be removed for a while. At this point you could do one of two things:

1. Leave it alone and hope visitors click through to other monetized pages on your site.
2. Monetize the poop out of it.

Of course, on VERY high profile wikipedia pages, links are checked more often than others, so the lifespan of #2 may be limited. However, I’ve got nicely rooted wikipedia links that have been up for months that regularly push traffic to pages on my sites with ads/aff links, etc.

If you’re still skeptical about the power of wikipedia links, you should probably try it for yourself and see what happens. Remember to use whatever anchor text you’re trying to rank for whenever possible, but try to keep it looking legit. Ahite?