Off-White Hat SEO Linkbuilding Technique # 4,894: Screensavers
First of all, if you haven’t already, you need to read this post, which was the inspiration and the foundation for this method I still currently use to build links. And I’m not the only one doing it.
Trouble was, after I read that article, I was left feeling sort of confused still. How do I take a womens shoes site (or something like that!) and turn it into a piece of useful software? Well, one answer is in the title of this post, now isn’t it!?
Screensavers are usually in either one of two formats: .exe or .src. If you don’t already have the software to compile screensavers, you might want to “buy” some. I’m currently using a program called “Screensaver Factory 5 Enterprise”. If you already have some images, you can literally build and compile a simple slideshow screensaver in about 30 seconds. In the womens shoe site scenario, I would probably put together a nice little slideshow featuring the most sought after womens shoes. By default, the program adds little fancy transitions and what not. Not that they really matter too much. If you really want to get maximum benefit, you might want to watermark your images with your URL (yes, people actually download these things).
Distribution
Now, you’ve got your screensaver. It is time to distribute it. Just about every software download site has a submission area. At this point, if you’ve never authored/distributed software before, you might be thinking about outsourcing this part. Well, that’s not entirely necessary, thanks to a little something called a PAD file.
What the Shit is a PAD File?
I’m glad you asked! PAD stands for “portable application description”. Basically, a PAD file is an xml file that exists on your server (or wherever) that contains all the necessary information about your software such as size, version, links to download and more. The idea is that instead of having to manually make updates all the time when things change with software (like updates), you simply update one PAD file and the sites offering the software usually poll their PAD files regularly for changes. Now, the beauty of using the PAD file is that most of these software sites that accept submissions will ONLY ask for a link to your PAD file because it already contains all the information they need. This means your time spent on each site is quite minimal.
I Can Haz PAD File?
Yes, you can. I use a simple utility called PadGen that you can download here to create my PAD files. Keep in mind that not all fields are necessary so don’t spend all afternoon on it. Just get the important ones covered. Some sites do have requirements about what information needs to be contained in a PAD file before it is accepted for inclusion or review.
Hopefully I don’t need to tell you that you need to include your URL to the site/page you’re promoting in your PAD file.
How ‘Bout Some Sites?
Of course. I live to please you. I’m going to give you some master list of software sites that will accept your useless ladies shoe screensavers, but I will give you a few. They really aren’t hard to find, and there are tons of them. And of course many of them just scrape data from the other ones so there are plenty of links to be had, here. There are also distribution services in the business of charging you for distributing your software, but I don’t think they’re necessary for this sort of task. Now, about them sites…
- Softpedia.com
- Windows7Download.com
- FreeDownloadManager.org
- DailySofts.com
- PCWin.com
- FileBoost.net
- FreeWareTown.com
- Files54.com
- A ton more…get your Google on
Alrighty. Have fun. Please don’t take my method (which is obviously just an interpretation of Eli’s Method) and run it into the ground. Thank you.




Hey
Great post, I read Eli’s post ages ago but never got around to it.
Reading some of the comments on his post though people mention it doesn’t work anymore or can get sites banned… is there any truth in this? What is your personal experience with it?
I haven’t had any sites de-indexed or anything like that using this method. I mean as long as its not absolute crap like hundreds of single image screensavers or something, I don’t think it’s really that shady of a technique. Like I said in the post, some people actually download and use these things. Certain niches, like sports, I’ve noticed get downloaded more than others. I’m sure bikini models would probably be in that league as well. Just a couple ideas.
So… I’ve look through some of the sites you listed… and I see no where, where I am able to pick up a link. Edit – I found one that linked back.
I was thinking about using this for promoting inner pages on well established sites and making the software actually usable. But from Googles point of view it surely doesnt matter if its usable or not.
I have been thinking about this more and cant think why you would be penalised, essentially you are providing a free service and people are linking to you because of it. No different to the “buttons” niche or anything like that
Awesome post, I’m going to work right now!
Thanks
well I’ve given it a go – let’s see what happens. Far too tight to buy any software so downloaded PhotoMeister which seemed to do the job nicely enough.