If you don’t use Phpbay or Auction 2 Post, you probably aren’t very interested in this post. Why are you still reading? What the heck is the matter with you?

To be perfectly honest, I’m a little bit buzzed right now, but I will try to stay on topic.

If you’re not already familiar, Auction 2 Post is a very handy WordPress plugin that feeds ebay auctions into your wordpress blogs as posts to provide you with all sorts of fresh content. However, once those auctions end, you don’t really want a bunch of posts linking to dead auctions. Ebay doesn’t want you doing that, either. Luckily, A2P has the ability to automatically delete posts for you once those items expire.

But what about the pages on your site that are indexed by Google and other search engines that get automatically deleted by A2P? Unless you do something about it, those precious visitors trying to access those pages will arrive on your site’s default 404 page. How you handle these 404 visitors is up to you. One plugin you might want to check out to handle your 404′s is called Smart 404. That’s one idea. But in my opinion, this is a better one…

If you’re a member of EPN and you are using Auction 2 Post, chances are you also own PhpBay. If not, well, you should probably take care of that. Click here to buy it so I can get my $19 or whatever and we can move on.

The Method
First of all, I just want to say that I suck complete ass at php and pretty much anything that takes any real coding know-how. Fortunately, Joshua Ziering aka Enigmabomb was kind enough to help me put this code together (based on some code I stole and his own magic) to get this thing to work. Please buy (or give) him a lap dance at ASW to show your appreciation.

The idea of this trick is to take the keyword your visitor used to find your site to begin with and show relevant ebay auctions based on their search query in the place of a useless 404 page. It will work with Google, Bing, Yahoo, and any search engine that uses “q=” to pass the variable.

You’re going to need to edit your theme’s 404.php file to do this. Since it is apparently impossible for a mortal man to get certain code to display properly as code in this post with the theme I am using on this blog, I am going to have to give you text files.

Here is your basic WordPress 404.php file (will likely be slightly different depending on your theme)

And here is the 404.php I use with all the magic code added to it. Obviously it will not work if you don’t have PhpBay installed on your site.

Of course you might want to tweak that a little bit in order to suit your theme, every case is different. But that should at least get you headed in the right direction.

Booyah. Big ups to Enigmabomb. Peace.

Well, finally some good news from the Ebay Partner Network. I don’t want to even talk about the upcoming shift to “Quality Click Pricing” because it’s just going to upset me. Perhaps I’ll have a future post all about optimizing your phpBay sites for the new system, but first I’m going to have to figure that out for myself!

In any event, EPN recently introduced four new programs: Ireland, Austria, Switzerland, and Germany.

Why is Germany in bold!? Well, because Germany is Ebay’s second largest market after of course the United States. This means that all sorts of untapped niches and microniches can potentially be exploited over in good old Deutschland.

Pic (sorta) related:

It also opens up some domaining opportunities if you’re thinking about registering .de domains. Although there is definitely competition in the .de domaining game, it’s nowhere near that of the .com industry. However, keep in mind that .de is the second most popular TLD in the world with an estimated six million .de domains already registered.

If you’re interested in searching for a good .de domain in any particular niche, here is what I recommend you do:

1. Determine the main keyword related to your niche
2. Use Google Language Tools to translate that word into German
3. Use Google Adwords Keyword Tool to check out how many searches that keyword and related keywords are pulling in [use exact match]
4. Snag a .de domain

Unfortunately, my most favorite registrar, Namecheap, does not offer .de registration at this time. Here are some alternatives (prices/currency conversions obviously reflect the time of this writing, don’t expect me to update this shit all the time!):

1. GoDaddy* – $17.99/yr (PayPal accepted)
2. iWantMyName.com* – $29.00/yr
3. EuroDNS* - apprx. $26.23/year (€16/yr plus €2 setup fee)
4. iDotz**- $19.95/yr
5. DomainDiscount24.com – $10.39 (€7.14)/yr
6. Joker.com – $9.16/yr
7. Europe Registry – $13.11 (€9)/yr

But I Heard You Have to Live in Germany to Register a .DE domain!?

Not the case, not the case. That myth is derived from the fact that the administrative contact on each .de domain registered must be located in Germany. Some registrars offer to act as the administrative contact on your behalf, thus circumventing this little bump in the road. However, some registrars will charge an additional fee for this (and some may not offer this service at all).

The registrars with the * listed above are the ones that include an administrative contact in Germany with your registration.

**Idotz.net will provide a German administrative contact for an additional fee.

The others either don’t offer this service or charge an additional fee (you’ll have to do your own research you bastard). Or you could just use your long lost cousin that lives in Germany as your administrative contact.

Only one I’ve used myself is GoDaddy (I know, I know). They might not be my favorite registrar but when it comes to international domains, I’d rather deal with their spammy site/terrible support and hopefully not have any further problems. Coincidentally, they’re also the only registrar listed above that I have an active affiliate relationship with. Weird.

EDIT: I forgot to mention that if you plan on building and optimizing sites for German traffic, it’s imperative that you have the site(s) HOSTED over there. Having your international sites hosted on IPs in the countries they are targeting helps a ton for ranking on search engines specific to that country. As far as which host to use, do your dang homework. As of now I use a UK host called Nativespace for all my European e-pillaging. That’s pretty close to Germany, right!?

It has now been several months since the first wave of Ebay Partner Network slaps. Since then I’ve heard many stories of accounts being disabled, both from strangers as well as from friends of mine. Those of us who still have accounts in good standing can’t help but feel a little bit paranoid, especially with the new terms.

If you aren’t up to speed with the new changes to the EPN program, some adjustments have been made that further restrict the types of promotion allowed. One major change is that it is no longer acceptable to drop your EPN links on ANY site that you do not own and have complete control over. This includes social networking sites like Twitter as well as free blogging platforms such as Blogger and WordPress.com. The only exception is if you obtain permission in writing from Ebay Partner Network prior to using these promotional methods.

As a precaution I’ve spent some time the past couple days disabling old links (the ones that I can) that were dropped on sites like those listed above. It’s a bit unnerving to think that although maybe only a handful of clicks are coming from these now illegitimate sites, it is still technically enough for EPN to show me the door. However…

The Bright Side

I’m not sure how exactly this works out, or if it just mere coincidence, but Google traffic on my PhpBay sites is way up. Like 110% up. Of course this is just the past week, so I’m not exactly counting on this being consistent. But I’ve talked to other phpbay site admins and I’m not the only one experiencing this phenomenon.

I’m only speculating, of course, but could it be that the high (and getting higher) barrier for entry to the EPN program as well as the harsh promotion restrictions has caused Google to attribute a little more credibility to phpbay/BANS type sites? It would make sense, since autoblogs and black hat type sites monetized via EPN are now few and far between.

After all, Steve Hartman and the folks at EPN have made it very clear that they are shifting their business model away from quantity and now trying to focus on quality. Wouldn’t it make sense that Google would make a slight algorithm tweak in response to these recent changes?

Maybe it’s just wishful thinking. But…maybe not.

Wisdom Nugget

Also, I’ve gotten some questions from folks asking about how I set up my phpbay sites in order to get a favorable Google ranking. That is a whole different post in itself, but I will say that I’ve seen a ton of them making the same mistake: A ton of phpbay results on the homepage.

When I first started building them, I wanted to of course get as many EPN clicks as possible, so it made sense that I should put clickable auction results on the home page to minimize the time visistors spent on my site and get them clicking through to Ebay as soon as possible.

I learned pretty quickly that that is a very short-sighted mentality, and in the long run you will do much better to have unique content on a pleasant looking site with user-friendly navigation. There is a lot you can do with phpbay to narrow down categories and provide a lot of value to your visitors. I know it sounds corny, but my EPN dashboard makes me feel a lot better about it.

So, keep the results off the front page. Yes, that is a protip.

EDIT:
At the request of the powers that be, I unfortunately must remove the info that was formerly contained in this post.

If you want to talk CL business, you can try to catch me on AIM at: offwhitehat.