EDIT (2/22/10): Instead of reading all that crap below, why not just watch this handy dandy video about creating white label sites with Dating Gold?:

Okay so I’ll try to make this brief. This is basically a very simple (and cheap) way to get a white label dating site up and running and earning you a few bucks on the side. I’ve got a couple set up that bring in about $50-$60 a month each that I’ve been meaning to promote off-line…just haven’t got around to it. Another $60 a month won’t make you rich, but it might cover your phone bill, you ungrateful bastard. And of course it’s very scalable. Check it out…

If you are unfamiliar with how white labels work, basically you set up a site that instead of directing to affiliate offers actually facilitates the sale of a product or service. It can help increase conversions dramatically since you aren’t bouncing your visitors all over the dang internet.

Dating Gold makes this process painless. If you’re not familiar with their network, they are the ones behind Amateur Match. Using their white label system, all you have to do is register a domain, point the nameservers to the ones Dating Gold provides you with, enter Title/Description/Keyword info, upload a logo, and boom, the site is live.

Once you’ve got it up and running, you will be paid based on a 50% rev share system. Every time someone new signs up, you get 50% (currently about $15). Even better, you get 50% for the lifetime of that new member. So each month that person renews their membership, you get another $15. Of course, some cancel in the first month, but then some stick around for a year or more.

Currently, there are two types of white labels available. The first is the standard geo-targeted local dating site, and the second is a cam site. There are a few theme options available and you can also customize the color scheme. Here is an example of one:

Getting Traffic
Originally, my plan with my sites were to do a bunch of off-line promotion and see how it does. The domains I used are somewhat “local” themselves. However, after being up for just a few months, they started getting traffic. The downside is, there is currently no way to track traffic stats. I can only assume the traffic is from organic search since I haven’t promoted the site anywhere and only dropped a handful of links to them. For whatever reason, some search engines seem to like these geo-targeted white label sites.

Obviously, the title and keywords you use will have a great impact on whether or not your white label sites pull any organic traffic. I’m not going to divulge what keywords I used, but they were somewhat broad dating terms that have a reasonable (but not super high) amount of competition.

Off-Line Promotion
Considering I haven’t even conducted this test yet, I can’t really encourage you to try it, but it’s something I’m definitely planning on getting around to. Flyer drops at sex shops/strip clubs, ads in the back of shady magazines, etc. Hopefully I’ll actually get to this in Jan/Feb when dating is hot and have some interesting data to share with all of you.

Goddammit, I was supposed to keep this brief!!!